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經典實用的外貿業務英文書信

1.向長期客戶推銷新產品

I enclose an illustrated supplement toour catalogue. It covers the latest designs which are now available from stock. We are most gratified that you have, for several yeas. Include a selection of our products in your mail-order catalogues. The resulting sales have been very steady. We believe that you will find our new designs most attractive. Theyshould get a very good reception in your market. Once you have had time to study the upplement , please let us know if you would like to take the matter further. We would be very happy to send samples to you for closer inspection. For your information, we are planning a range of classical English dinner services which ,should do well in the North American market. We will keep you informed on our progress and look forward to hearingfrom you. 隨函寄奉配有插圖的商品目錄附頁,介紹最新設計的產品。貴公司的郵購目錄多年來收錄本公司產品,產品銷售成績理想,特此致以深切謝意。最新設計的產品巧奪天工,定能吸引顧客選購。煩請參閱上述附頁,需查看樣本,請賜複,本公司樂意交勞。本公司現正設計一系列款式古典的英國餐具,適合北美市場需求。如感興趣,亦請賜知。 願進一步加強聯繫,並候複音。

2. 為商貿指南兜攬廣告

Thank you for your business. You arecurrently represented in our directory. This is the only directory of its kind which reaches all companies in the building and construction industry in the UK. Advertising in our directory was a wise move on your part. We are currently compiling a new edition of the directory which willbe published in April 1995.The new edition will be expanded to include major manufacturers of plumbing equipment in the European Community. For proper coverage in the directory, you ought to appear in more than one category. If you do opt for a multiple listing, you will be ableto buy space in additional categories at half price. You can be assured that the new edition will be on the desks of allthe major decision makers in the building and hardware trades. Please complete the enclosed form and return it with the appropriate fee. Thanks again for your business. 衷心感謝惠顧。貴公司商號已刊登在本公司的商貿指南中。該指南乃唯一覆蓋英國全部建築公司的刊物,在此刊登廣告確是明智之舉。現下籌備1998年4月版的貿易批南,新版會羅列歐洲貢同體的主要鉛管業製造商。為達到出色的宣傳效果,貴公司宜考慮在不同類別刊登廣告。如蒙惠顧,除首個廣告外,其餘類別的廣告將可獲半價優惠。 該指南將分送給所有建築公司和五金器具公司主管。煩表填妥隨附表格,連同廣告費用一併寄回。 專此盼候佳音。

3. 請求客戶作推薦人

Thank you for your letter of 2 November. We are delighted to hear that you are to pleased with the refurbishment of your hotel. As your know .in our line of work, we depend on good ,reports about our projects to win further business. Our clients always shop around and look for references before committing themselves. With your permission, we would like to use your hotel as a reference when we discuss similar refurbishments in the hotel industry . Would you agree to our suggesting that future clients should call you? It would also be most helpful if we could occasionally bring a client to look at your hotel . We would , of course , stay overnight at least.I'll call you next week to hear your reaction. Thanks again for you kind words. 從11月2日的來函得悉閣下對貴飯店的整修感到滿意,此消息對本公司實是一鼓勵。設計行業重視聲譽,客人在選擇設計公司時必然會有所比較。如蒙允許,本公司欲請貴飯店作推薦人,證明有關整修的質素。未知可否讓其他客戶來電垂詢? 此外,如獲允准間或聯同客戶前來參觀貴飯店整修,定必有莫大幫助。當然,本公司會預訂房間,至少留宿一晚。

4. 通知客戶價格調整

We enclose our new catalogue and price list. The revised prices will apply from 1 April 1997. You will see that there have been number of changes in our product range. A number of improved models have been introduced. Out range of washing machines has been completely revamped. Many popular lines, however, have been retained unchanged. You will be aware that inflation is affecting industry as a whole .Ws have been affected like everyone else and some price increases havebeen unavoidable. We have not, however, increased our prices across the board, In many cases, there is a small price increase, but in others, none at all. We can assure you that the quality of our consumer durables has been maintained at a high standard and that our service will continueto be first class. We look forward to receiving your orders. 謹謝上新的商品目錄和價格表。修訂價格定於1997年4月1日起生效。產品系列有一大革新,增加了不少改良的型號,扒出一系列新款的洗衣機,但許多款的開動號仍保持不變。通貨膨脹影響整個工業連帶令貨品價格上漲。雖然如此,本公司並未全面提升價格,調整幅度亦不大。本公司堅守一貫信念,務求出產優質之耐用消費品,迎合顧客的需要。 謝謝貴公司多年惠顧,盼繼續合作。

5. 說明價格調整原因

I enclose our new price list , which will come into effect ,from the end of this month. You will see that we have increased our prices on most models. We have ,however , refrained from doing so on some models of which we hold large stocks. We feel we should explain why we have increased our prices. We are paying 10% more for our raw materials than we were paying last year. Some of our subcontractors have raised their by as much as 15%. As you know , we take great pride in our machines and are jealous of the reputation for quality and dependability which we have achieved over the last 40 years. We will not compromise that reputation because of rising costs. We hope, therefore decided to raise the price of some of our machines. We hope you will understand our position and look forward to your orders. 現謹附上本公司新價格表,新價格將於本月底生效。除了存貨充裕的商品外,其餘大部分貨品均已調升價格。是次調整原因是原材料價格升幅上漲10%□,一些承包商的價格調升到15%。過去40年,本公司生產的機器品質優良、性能可靠。今為確保產品品質,唯有稍為調整價格。上述情況,還望考慮。願能與貴公司保持緊密合作。

6.回復感謝信

We greatly appreciate your letter describing the assistance you received in solving your air-conditioning problems. We are now in our fifty year of operation, and we receive many letters like your indicating a high level of customer satisfaction with our installation. We are pleased that our technical staff assisted you so capably. We would like you to know that it you need to contact us at any time in the future. Our engineers will be equally responsive to your request for assistance. If we can be of service to you again, please let us know. Thank you again for your very kind letter. 承蒙來信讚揚本公司提供的空調維修工程服務,欣喜不已。五年前開業至今,屢獲客戶來函嘉獎,本公司榮幸之至。欣悉貴公司識技術人員的服務,他日苛有任何需要,亦請與本公司聯絡,本公司定當提供優秀技師,竭誠效勞。在此謹再衷心感謝貴公司的讚賞,並請繼續保持聯絡。

7. 請客戶徵詢其他公司

Thank you for your enquiry of 5 May concerning silk blouses. We regret to say that we do not manufacture clothing to your own designs to the highest European standards: Swan Textiles corporation The industrial zone Shekou We supply the factor with all their silk materials, I enclose a swatch of our stock materials for your examination. Should you desire any of these samples made up into finished products , we can supply the swan factory with them. We hope that this will be of help to you and wish you every success in your business dealings. 謝謝5月5月日來函查詢關於紆綢罩衫的事宜。本公司只生產紆綢布料,供應紡織品批發商和製造廠家,並沒有製造成衣,因而未能接受貴公司訂貨,謹致萬分歉意然而,本公司樂意推薦本地一家生產優質男裝的工廠,相信可按貴公司設計的款式製造符合歐洲最高標準的服裝:蛇口工業區天鵝紡織品公司。該廠的絲綢布料全由本公司供應,隨函了什樣本以供查閱,如貴公司認為適合,本公司樂意負責供應所需布料。願上資料對貴公司有所幫助。謹祝生意興隆,事事順達。

8. 改善服務

Thank you for your letter of 26 January. I apologize for the delivery problems you had with us last month. I have had a meeting with our production and shipping managers to work out a better system for handling your account .We know we made a mistake on your last order . Although we replaced it for you. we want to make sure it does not happen again. We have devised the enclosed checklist to use for each of your future order. It includes your firm's particular specifications, packing requirements and marking instructions. I believe can service your company better and help you operations run more smoothly with this safeguard. Please contact us if there are any additional points you would like us to include. 感謝1月26日來信。對上月貴公司更換所需貨品,唯恐類似事件再發生,本公司生產、運輸和出口部經理已商議制訂更有效方法處理貴公司事務,並為此特別設計清單。隨信奉上該清單,供貴公司今後訂貨之用。當中包括特殊規格、包裝要求和樗說明等欄目,相信此舉有助本公司提供更佳服務,促進雙方合作。如欲增設任何欄目於該清單上,懇求惠示。

9. 拒絕客戶的要求

Thank you for your enquity of 25 August.We are always pleased to hear from a valued customer.I regret to say that we cannot agree to your request for technical information regarding our software security sysytems.The fact is,that most of our competitors also keep such information private and confidential.I sincerely hope that this does not inconvenience you in any way.If there is any other way in which we can help. do not hesitte to contact us again. 8月25日信收悉,謹此致謝。來信要求本公司提供有關軟體保密系統的技術資料,但鑒於同行向來視該等資料為機密檔,本公司亦不便透露,尚祈見諒。我真誠地希望這樣不會對貴公司造成不便。如需本公司協助其他事宜,歡迎隨時賜顧垂詢。 祝業務蒸蒸日上!



   
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